Issued By
West Yorkshire Trading
Standards Service

Misleading Prices

West Yorkshire Trading Standards Service warns retailers in West Yorkshire to ensure they are making their prices clear to consumers. The warning follows a successful prosecution against well-known clothing and furniture retailer Laura Ashley Limited.

Laura Ashley Limited has been fined £4000 with £1307.09 costs at Huddersfield Magistrates’ Court for failure to make clear a compulsory delivery charge of £30 on furniture orders under £500.

Trading Standards visited Laura Ashley stores throughout West Yorkshire in response to a consumer complaint. These inspections revealed items of furniture in the Leeds and Huddersfield branches with misleading price tags.

The Consumer Protection Act states that prices should be clear and not mislead consumers. As Laura Ashley chains have a policy of home delivery only on furniture, the £30 delivery charge is not optional for consumers and so should be brought to the attention of potential customers.

Any West Yorkshire retailer who would like to clarify their legal obligations can seek advice from the Consumer Helpline on 0113 3848 848. Any consumer wishing to report misleading prices should also contact the Helpline.

Martin Wood, Chief Officer West Yorkshire Joint Services, said, “Businesses have an obligation to make their prices clear. This allows consumers to make an informed decision before agreeing to make a purchase. All retailers should ensure they know and fulfil their legal obligations.”

For further information contact:

Dennis Ager, Trading Standards Officer 0113 289 8220

Carol Hallett, General Media Contact 0113 383 6431