Issued By
West Yorkshire Trading
Standards Service


West Yorkshire Trading Standards Service today (Tuesday 25th June) launched the next phase of its Proof of Age Partnership, in an attempt to further cut down on the number of complaints from concerned West Yorkshire residents about the sales of age restricted products such as alcohol, fireworks, cigarettes, solvents and lottery tickets to children.

After the success of the Partnership in the pilot area, the scheme is now being rolled out across the rest of Leeds, beginning in North/ North East Leeds.  Trading Standards Officers have issued Validate Proof of Age cards to youngsters aged 16 to 18 at nine schools in the area, which includes Roundhay, Chapel Allerton, Meanwood and Wetherby.

Retailers in the area have been visited over the last few weeks and advised about the implementation of the Scheme.  They have been encouraged to foster the NO CARD – NO SALE culture and refuse sales to those youngsters who cannot produce the card to prove their age. 

The North Leeds Launch took place at Safeway on Roundhay Road, Leeds.  It was attended by The Deputy Lord Mayor of Leeds, Councillor Mike Fox and Councillor Eileen Moxon.  Pupils and teachers of the schools involved also attended.

Councillor Graham Clarke, Chairman of West Yorkshire Joint Services said “The Partnership is going from strength to strength and I am pleased to be able to report that we have not received a single complaint relating to underage sales in the pilot area of East Leeds since the Partnership was launched in November 2001.  I hope to see the same level of success in North Leeds”.

Carol Brodie, National Co-ordinator VALIDATE UK said,  "The West Yorkshire scheme has been a tremendous success and it’s great to see VALIDATE UK spreading across Leeds.  New licensing legislation has put a greater responsibility on those selling alcohol to check a person’s age so we really hope the VALIDATE UK card, with its definitive age boxes, will help licensees”


For further information contact:


Carol Hallett Education and Promotions Officer: 0113 3836407

Graham Hebblethwaite: Divisional Manager/General Media Contact 0113 2898218

Paul Cooper: Divisional Manager 0113 2898240

Notes to Editors

The schools involved in the next phase of the Proof of Age Partnership include Abbey Grange CE High School, Allerton Grange High School, Allerton High School, Boston Spa Comprehensive, Braim Wood High School for Boys, Cardinal Heenan RC High

School, Mount St Marys RC High School, Primrose High and Wetherby High School

Photo shows from left to right, back row first: Mike Roberts (store manager at Safeway), Carol Hallett (Trading Standards), Deputy Lord Mayor of Leeds Cllr Mike Fox, Cllr Eileen Moxon, Jonathan Battersby (Pupil at Braim Wood High School for Boys), Matthew Leighton (pupil at Braim Wood High School for Boys), Caroline Potter (Pupil at Wetherby High School) Dave Fitzmorris (Pastoral Deputy at Braim Wood High School for Boys), Toby Turner Thompson (pupil at Allerton Grange High), Jen Ingham (pupil at Allerton Grange High) Kirsty Robinson (pupil at Wetherby High)

Anyone wanting to report traders who they suspect are selling age restricted products to children should telephone the West Yorkshire Consumer Helpline on 0113 3 848 848.